M&S were looking for a platform partner that they could leverage in order to make it as easy as possible for businesses to buy gift cards so that they could increase their sales. The team chose to partner with Runa due to the platform functionality, usability and large existing customer base that they could tap into. This meant that they could access new customers, rather than pushing through existing sales channels.
From the beginning of the partnership, the M&S team found that the Runa platform was extremely easy to integrate with their systems, and since then it has become smooth, easy and instant for businesses to order gift cards. They have been extremely impressed with the expertise and support that was offered by the Runa team, who were not only available to respond to queries but also to offer strategic advice about how they could grow further.