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Ohme Case Study | Runa

Written by Eleanor Hermon | Apr 4, 2025 12:04:59 PM

The results

  • Increased customer engagement: Ohme observed a low customer dropout rate in their trials, indicating strong engagement with the rewards program.  
  • Significant behavioural change: Ohme reported a 56% increase in overnight EV charging and a 70% increase in daytime charging, demonstrating the effectiveness of the rewards in influencing customer behavior.
  • Operational efficiency: Automating reward delivery via Runa’s API reduced administrative overheads, enabling Ohme to focus on strategic initiatives.
  • Enhanced customer trust: White-labelling reward communications reinforced Ohme’s brand identity and built trust with customers.

Ohme recognizes Runa’s critical role in driving customer engagement and supporting Ohme’s mission to optimize energy usage in the UK.