You don’t need another stat to know the B2B gift card opportunity is massive and growing fast. You've seen the demand from businesses looking to reward employees, incentivize customers, and retain gig workers. The question now isn’t why to get involved, it’s how to make the most of it.
Your brand is already trusted by consumers. That same trust is exactly what businesses are looking for in their reward and payout strategies. Whether it’s for employee recognition, customer loyalty, or market research incentives, digital gift cards are fast becoming the preferred payment method.
The growth numbers are still staggering B2B digital gift cards are expected to more than double in value by 2031, and corporate gifting is racing toward a trillion-dollar milestone. But the real opportunity lies in tapping into this momentum with the right partners, controls, and go-to-market strategy.
We’re here to help you capture your share of that growth without the complexity.
Gift cards are becoming essential tools in a range of business-driven contexts. These are not just one-off campaigns - they’re recurring, embedded into the daily operations of some of the world’s most scalable platforms.
Here’s where leading merchants are gaining ground:
All of this represents real, incremental growth. But here’s the reality: many merchants are leaving this revenue on the table.
Even the strongest consumer gift card program can struggle to gain traction in B2B if the infrastructure isn’t in place. Here's where merchants typically hit roadblocks:
This isn’t just about access. It’s about making sure your gift card is technically and commercially ready to win in B2B.
Runa solves these challenges at scale, giving you the infrastructure, access, and strategic support to compete - and win - in the B2B gift card space.
With a single integration, you can:
This is about embedding your gift card into high-volume, recurring demand that is automated, scalable, and global.
Runa is the engine behind today’s most strategic digital payout, reward and incentive use cases. We make your gift card available where and when business buyers are ready to reward, incentivize, and retain their audiences.
The right payment method and frictionless payment process can mean the difference between sitting on the sidelines and being a go-to option in high-volume corporate and platform-driven spend.
The bottom line? Your gift card belongs in more than just consumer storefronts. It belongs in the heart of modern business.
Let’s make sure it gets there - so it can work harder, reach further, and drive more.
Ready to unlock your gift card’s full B2B potential?
Reach out to your Partnership Manager or contact partnerships@runa.io to get started.