Driving bitcoin usage and diversifying use cases is crucial to Azteco’s success. A new use case they were keen to grow was the use of bitcoin vouchers for rewards & recognition. They were looking for a partner that would help them distribute and scale across this and other new audiences. The team did not want to integrate with multiple providers so it was important to them to find one partner that could help them to reach as many business customers as possible.
Azteco decided to partner with Runa, seeing the company as the best partner to grow with. The team recognized a similar challenger mentality and was happy to find a partner with whom to drive the increased use of digital value. Unlike other companies, Runa does not charge an integration fee or a monthly fee but rather offers opportunities for joint growth and success. Azteco were also impressed with the smooth integration process with Runa. Additionally, the team appreciated having Azteco listed as an option next to familiar, established brands like Amazon and Visa, which is important in their strategy to normalize and familiarize bitcoin.