On reviewing their options, GiftCrowd quickly recognized that Runa’s catalog was unmatched, and the company moved quickly. “We preferred a nimble company, because we wanted to move fast. The legacy providers go at their own pace,” said Eshed, CEO and founder of GiftCrowd.
With a roster of more than 1,300 brands across 26 countries and 20 currencies of all types added constantly, Runa’s offerings delighted GiftCrowd’s diverse user base. Runa’s wallet feature allowed GiftCrowd’s users to spread the value of their gift across multiple brands. This was aligned with GiftCrowd’s vision of flexibility and choice of gifts. “We rolled it out in October of 2021 and hit $2 million after only 3 months,” according to Eshed.
Success for Eshed meant giving GiftCrowd users a huge number of excellent options from which to choose. “The most important factor to us is giving our customers the brands and rewards they want,” said Eshed. After launching with Runa, “we expanded our brands from 100 to 250 and quickly saw that the percentage of users choosing the gift of last resort, the Visa Gift Card, declined. It was clear that our users were finding what they wanted and were more satisfied.”
Eshed’s goal was to get the leading brands on the platform, and Runa was up to the task. “When we saw Amazon, Walmart, Target in our selection, we knew Runa was a good option,” he shared.