For Tradedoubler, each of their nine country offices were set-up with their own Runa account, with a central admin account for the head office. Every office could now independently create their own campaign on demand. This made campaign creation, reporting, customer service and invoicing easy to manage and allowed them the flexibility to meet any requirements their advertisers had. It also gave them full control of budget and allowed them full visibility of the campaigns to ensure they were achieving a high ROI.
In addition, Runa also fully integrated with Tradedoubler’s tracking technology. This meant all sales could be tracked, validated and approved, so that consumers could have their eGifts issued in real-time.
Combined with Runa’s multi-currency and multi-language capabilities, Tradedoubler could now service clients with a best-in class and automated solution across all its European markets. Runa’s real-time reporting capabilities has also enabled Tradedoubler to gain full transparency of the state and progress of every sale, and hence the performance of each campaign. As a whole, the end-toend set up process ran very smoothly.