The results
Off-the-charts engagement:
- 50% of users become monthly active participants.
- 50% become "super-users," engaging 25+ days per month.
- This level of participation is unheard of in insurance and rare in health tech.
- Employees redeem rewards for everyday essentials (Amazon, groceries) or indulgences (entertainment, travel).
Global expansion:
- Runa helped YuLife expand beyond the UK into key regions, including the USA and South Africa.
- Plans for continued growth into Japan, Brazil, and beyond.