How YuLife revolutionized employee wellbeing with Runa

About YuLife

Insurance is an afterthought for most people—a policy that is either put away in a drawer to never be engaged with or only relevant during difficult times. 

• Insurance is one of the biggest industries in the world, sitting at $6 trillion globally. However, there is a huge trust deficit—68% of consumers distrust insurers.
• There’s also a global lifestyle crisis, with 80% of chronic diseases linked to lifestyle choices.
• And despite the increasing amount of wellbeing tools in the market, less than 2% of people actually engage with tools such as EAP services.

YuLife wanted to change this narrative by making wellbeing a daily source of joy, engagement, and a positive experience while reducing long-term health risks. Unlike traditional insurance–where engagement is minimal and trust is low—YuLife integrates financial protection, behavior changes through wellbeing nudges, and rewards into a powerful, gamified experience.

Today, YuLife is loved by over 1 million people and over 1,000 companies, including  Tesco, Paramount, Capital One, and Santander.

The challenge

YuLife set out to build a platform to encourage employees to live their best lives, improving their wellbeing and health outcomes and, therefore, helping to decrease their need for treatments and insurance claims. The team wanted to create a platform that also rewarded individuals for their healthy choices, long-term habits, and improved behaviors. 

Building a global rewards program that was both engaging and scalable posed several challenges:

• Ensuring a wide range of options plus reward flexibility to cater to a diverse workforce and employee preferences.
• Automating the fulfillment process rather than managing individual brand relationships.
• Expanding into new markets without operational friction while maintaining a smooth user experience.

Building an in-house solution was never an option, as it would have required managing hundreds of brand relationships and complex logistics. YuLife needed a plug-and-play rewards solution to handle global expansion and deliver a seamless, personalized experience.

The solution

To deliver personalized and impactful incentives, YuLife partnered with Runa to power its rewards ecosystem. By integrating the Runa API, YuLife automated its rewards. Users can earn YuCoin - YuLife’s digital currency - for their improved healthy behaviors, which can be redeemed for real-world value from over 5,000 options available via the Runa Network.

From day one, Runa’s partnership has helped fuel YuLife’s global expansion, rewarding users for building healthier habits, and strengthening its mission of reducing risk through wellbeing. This includes:

• Offer thousands of reward options globally, from grocery essentials to entertainment and luxury items.
• Automate reward distribution to eliminate operational bottlenecks.
• Expand internationally quickly to key regions.
• Leverage Runa FX to convert GBP balances into local currencies effortlessly.
• Deliver engaging, personalized rewards to employees worldwide.

With Runa, YuLife could focus on engagement and growth rather than managing merchant contracts and fulfillment logistics.