These value-added services create new revenue streams through discount-driven purchases, allow you to offer superior benefits to employees, members, and customers, and unlock loyalty with smooth points redemption and cashback. Ultimately, providing products people love keeps your customers coming back.
The prospect of building such a platform in-house often clashes with the harsh realities of cost and complexity. Developing an online mall demands significant headcount, time, and budget - resources most businesses simply cannot commit. Development cycles are lengthy, especially when waiting on limited developer resources. Sourcing and integrating a wide array of gift card options is slow and expensive, and ongoing maintenance, changes, and improvements become a continuous drain. The initial investment alone often leads to these projects being deprioritized, compounded by the difficulty of accessing competitive discounts when buying in low volumes and managing complex stock, budget, and cash flow.
Alternatively, while some third-party providers offer solutions, they often come with their own set of limitations.
These can be expensive and restrict you to rigid templates, making it difficult to create an ideal experience that truly aligns with your site, goals, and brand. Launching can take up to six months, and making changes remains a challenge. Many solutions are limited to a single country and currency, complicating global ambitions. Moreover, implementing security controls can be complicated and costly, and you often face limited access to valuable data and insights into customer behavior and purchases. Embedding these solutions into your existing ecosystem and platform also frequently proves more complicated than promised.
At Runa, we heard this pain firsthand.
Our original marketplace offering worked, it generated revenue and got gift cards into people’s hands. But behind the scenes? It was just as limiting. Customers couldn’t update or manage their storefronts without going through us. Engineering teams were locked in maintenance mode. Innovation was slow. Every new feature was a workaround. What should have been a growth driver became a bottleneck.
So we stopped patching the old. And we started over.
We rebuilt our marketplace experience from the ground up to deliver what businesses have been asking for: a powerful, flexible, no-code gift card commerce platform that’s fast to launch, simple to run, and built to grow with you.
Backed by cutting-edge technology and next-gen features, Runa Shop empowers your business to launch without the heavy lift:
Whether you're looking to increase customer engagement, drive loyalty, or unlock new revenue streams, Runa Shop is designed to flex to your business model.
This isn’t just a new product. It’s a strategic pillar of Runa’s future. While competitors treat their storefronts as an afterthought, we’re making Runa Shop central to our vision.
Next up?
Smarter, predictive features that anticipate user behavior before it happens. Deliver hyper-personalized experiences that boost conversions, powered by rich data and insights. Test, optimize, and scale faster with tools built for performance at every step.
Because your business doesn’t stand still and neither do we.
If you’re ready to unlock new revenue, deliver a high-impact gift card experience, and scale without delays, Runa Shop is ready when you are.
Sign up here and someone from the team will be in touch to show you how it works and understand your requirements. Alternatively, please reach out to your Account Manager with any questions.