Back to articles
Offering a digital gift card marketplace isn't just an add-on; it's a powerful strategy to drive revenue, attract new customers, and boost retention on your platform.
These value-added services create new revenue streams through discount-driven purchases, allow you to offer superior benefits to employees, members, and customers, and unlock loyalty with smooth points redemption and cashback. Ultimately, providing products people love keeps your customers coming back.
The prospect of building such a platform in-house often clashes with the harsh realities of cost and complexity. Developing an online mall demands significant headcount, time, and budget - resources most businesses simply cannot commit. Development cycles are lengthy, especially when waiting on limited developer resources. Sourcing and integrating a wide array of gift card options is slow and expensive, and ongoing maintenance, changes, and improvements become a continuous drain. The initial investment alone often leads to these projects being deprioritized, compounded by the difficulty of accessing competitive discounts when buying in low volumes and managing complex stock, budget, and cash flow.
Alternatively, while some third-party providers offer solutions, they often come with their own set of limitations.
These can be expensive and restrict you to rigid templates, making it difficult to create an ideal experience that truly aligns with your site, goals, and brand. Launching can take up to six months, and making changes remains a challenge. Many solutions are limited to a single country and currency, complicating global ambitions. Moreover, implementing security controls can be complicated and costly, and you often face limited access to valuable data and insights into customer behavior and purchases. Embedding these solutions into your existing ecosystem and platform also frequently proves more complicated than promised.
At Runa, we heard this pain firsthand.
Our original marketplace offering worked, it generated revenue and got gift cards into people’s hands. But behind the scenes? It was just as limiting. Customers couldn’t update or manage their storefronts without going through us. Engineering teams were locked in maintenance mode. Innovation was slow. Every new feature was a workaround. What should have been a growth driver became a bottleneck.
So we stopped patching the old. And we started over.
Runa Shop is not an upgrade. It’s a total reinvention
We rebuilt our marketplace experience from the ground up to deliver what businesses have been asking for: a powerful, flexible, no-code gift card commerce platform that’s fast to launch, simple to run, and built to grow with you.
Backed by cutting-edge technology and next-gen features, Runa Shop empowers your business to launch without the heavy lift:
- Go live in just 24 hours with a fully branded, mobile-ready gift card marketplace.
- Customize in minutes. No developers or coding required.
- Access 5,000+ gift cards from top global brands.
- Count on 24/7/365 end-user support. Handled by us, not your team.
- Leave the rest to us. We handle payment processing, tax, compliance and liability.
Built for impact: Runa Shop powers real world use cases that drive revenue & results
Whether you're looking to increase customer engagement, drive loyalty, or unlock new revenue streams, Runa Shop is designed to flex to your business model.
- Cashback & Discounts That Convert. Show customers real-time savings with visible discounts or cashback to see how much they’re saving. Deliver a high-impact, value-first experience that drives urgency, repeat purchases, and loyal customers.
- Loyalty, Supercharged. Transform your loyalty program into a high-engagement engine. Let members redeem loyalty points for 5,000+ gift cards from top global brands. Keep your program fresh, relevant, and irresistible while boosting retention.
- Employee Perks That Perform. Upgrade your employee benefits with a meaningful new offering that elevates morale. Give your team exclusive discounts on gift cards for everything from wellness to travel.
- Retail Monetization, Unlocked. Sell your brand’s gift cards without building from scratch. We deliver the storefront, manage everything behind the scenes, and help you convert traffic into sales - fast.
Frictionless, flexible, fully yours: The Runa Shop advantage
- Mobile-optimized, always ready: Today’s shoppers are mobile-first. Runa Shop is fully optimized for on-the-go purchasing on any device.
- Iterations without frustrations: Need to make a change? Do it in minutes, not days. Our no-code customization puts speed and control in your hands.
- High-converting promotions: Boost conversions with targeted campaigns that spotlight high-impact gift cards and deliver intelligent suggestions in-cart.
- Brand It Your Way: Make your marketplace unmistakably yours. From colors to banners to fonts. Every detail reflects your brand.
- Personalization That Connects: Celebrate every moment. Offer custom-designed cards for birthdays, holidays, and milestones that deepens connections.
- Payments without the Hassle: Runa acts as the Merchant of Record, managing payment processing, risk and liability. You get the revenue, and we handle the rest.
As your business evolves, Runa Shop drives growth at every step
This isn’t just a new product. It’s a strategic pillar of Runa’s future. While competitors treat their storefronts as an afterthought, we’re making Runa Shop central to our vision.
Next up?
Smarter, predictive features that anticipate user behavior before it happens. Deliver hyper-personalized experiences that boost conversions, powered by rich data and insights. Test, optimize, and scale faster with tools built for performance at every step.
Because your business doesn’t stand still and neither do we.
Ready to launch your custom site?
If you’re ready to unlock new revenue, deliver a high-impact gift card experience, and scale without delays, Runa Shop is ready when you are.
Sign up here and someone from the team will be in touch to show you how it works and understand your requirements. Alternatively, please reach out to your Account Manager with any questions.
