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Decoding Payouts for Creators and Influencers
Explore the data behind what keeps content creators and influencers loyal—and why the payout experience can make all the difference.
Make Payouts Part of Why They Stick Around
Creators and influencers have more platforms to monetize on than ever before. If getting paid is slow, confusing, or expensive—they won’t wait around. The payout experience isn’t just part of the back office. It’s part of your brand.
What creators and influencers are saying:
- Payouts influence loyalty. Instant, easy access to earnings helps creators stay focused on content, not on chasing payments.
- Delays damage trust. Payment lags and vague timelines create stress and push creators to prioritize brands that pay better, faster.
- They want choice—and control. Many creators prefer instant payouts via digital wallets or direct-to-bank transfers, without the guesswork.
- High fees are a dealbreaker. Over one-third of independent workers say they want lower fees to access their payouts.
