Consumer Expectations Are Outpacing Program Evolution
If brands want to compete in the $5.6 billion global loyalty management industry, they need to elevate their programs and deliver better, faster and more integrated rewards experiences.
Learn what users want and build robust rewards and redemption experiences:
- 61% of loyalty participants preferred to receive rewards in the form of gift cards.
- 38% prefer a gift card from Visa or Mastercard or a specific retailer.
- 55% of loyalty program members prefer redemption flexibility.
