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State of Loyalty Rewards Report

Loyalty programs need a reboot. To keep up with the evolving expectations of increasingly savvy users, retailers, marketers and other loyalty platforms need to elevate their programs. This study explores what consumers care about most in loyalty programs.

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Consumer Expectations Are Outpacing Program Evolution

If brands want to compete in the $5.6 billion global loyalty management industry, they need to elevate their programs and deliver better, faster and more integrated rewards experiences. 

Learn what users want and build robust rewards and redemption experiences:

  • 61% of loyalty participants preferred to receive rewards in the form of gift cards. 
  • 38% prefer a gift card from Visa or Mastercard or a specific retailer.  
  • 55% of loyalty program members prefer redemption flexibility.  
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