Delve into our comprehensive survey of 1,000 US consumers, uncovering critical insights into their preferences, expectations, and behaviors towards digital prepaid gift cards and branded payment methods.

Designed to empower retail payment leaders and software vendors in the field of merchant gift programs, inside this report, you'll find: 

• Analysis of the exponential growth in digital B2B gift card distribution and its impact on the retail sector
• Insights into the growing preference for digital, merchant-redeemable payouts across diverse sectors
• Proven strategies for enhancing customer engagement and loyalty through merchant-branded payment programs
• Practical recommendations for adopting branded payments to gain a competitive edge