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Introducing Runa: Digital value infrastructure for embedded payout, reward and incentive experiences

Product updates
2 min read
by Santi Clarke Mar 30, 2023
Introducing Runa: Digital value infrastructure for embedded payout

Runa unlocks digital value.

Pay and get paid by anyone, anywhere, instantly.

From fractional shares and gift cards, to cryptocurrencies and prepaid cards our network enables businesses to seamlessly send digital value to anyone, anywhere, instantly. 

Runa builds on the foundations of WeGift to deliver new products and features, a larger and more diverse network, and new opportunities for our customers and partners. We are building new infrastructure for the exchange of any digital value with global scale, instant action and unprecedented flexibility.  

How are we doing this?

  • We are expanding our network and adding new gift cards in new categories.

  • We are adding new payout options including subscriptions, charitable donations, cryptocurrencies, prepaid cards, and shares.

  • We are offering payouts in new currencies and countries, as well as foreign exchange capabilities.

  • We are enabling a better service, a smoother redemption process, enhanced reporting, and more to ensure our users have the best possible experience. 

  • Payout Links so that customers can choose how and where to redeem their payout. 

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Why Runa?

Money has changed. It’s moved from pounds & pence and dollars & cents to bits and bytes. Money has gone from something tangible in your pocket to something digital. Still valuable, but now accessible through your phone or the internet.

How people manage money has changed too. 

People are becoming more familiar with value that isn’t just cash in a bank account. Powered by the internet, mobile, and personalization, businesses and people now see value in gift cards, shares and loyalty points. 

A new era in digital value is here.

And yet, traditional banking and card networks are struggling to keep up with this new economy. While digital value can be stored easily, the traditional way of doing things doesn’t allow consumers to spend their digital value the way they want to.

Runa’s changing all of that 

Runa is the digital value infrastructure for sending any kind of value to anyone, anywhere, instantly, making digital value useful in the mainstream economy.

  • For businesses, Runa makes payouts fast, affordable, effortless, and personalized.
  • Merchants can get paid in digital currency and open the door to new customers, more data, and better insights.
  • And individuals can receive money instantly and use money in the way that’s most valuable to them.