2025: The Year You Redefined What’s Possible

At Runa, we believe moving money should be as seamless as sending a message – instant, intuitive, and built for scale. In 2025, you brought that vision to life.

From startups to global enterprises, Runa customers used the platform to send millions of payouts to recipients in 48 countries, making reward, rebate, refund, and incentive programs faster, more relevant, and more cost-efficient. Whether you were sending a thank-you in Tokyo, a refund in Toronto or a bonus in Berlin, Runa made it happen in real time, with no unnecessary complexity.

And you didn’t just reach further. You did it smarter.

With Runa FX, you collectively saved over $2 million in monthly foreign exchange fees, unlocking real value while sidestepping the typical cost of global transactions. That’s not just a stat – it’s a shift. A shift away from complex legacy infrastructure and toward a world where your money moves with less friction and fewer fees.

Meanwhile, your recipients made their preferences clear. Supermarkets, restaurants, travel, entertainment, and home & DIY led the pack as your top five merchant categories for the year – proof that meaningful choice matters and relevance drives results.

2025 wasn’t just a year of growth. It was a year of momentum. And you’re just getting started.

More Merchants, More Momentum

You asked for more options. We opened the floodgates. In 2025, the Runa Network expanded by over 600 new merchants, giving you an unmatched ability to tailor payouts to the moment.

Need to cover the basics? Send essentials like CVS, Asda, Shell, and IKEA.

Want to reward with energy? Tap into Nike, JD Sports, Decathlon, adidas.

Planning experiences that inspire? Now you’re covered with Airbnb, WestJet, Flight Centre, and Ritz-Carlton.

And when it’s time to unplug? Xbox, Netflix, Twitch, and EA Play brought entertainment into the mix. Plus: luxury labels, household names, food delivery favorites – it’s all in the Runa Network.

This isn’t just about scale. It’s about staying ahead. With every merchant added, you gained sharper ways to meet recipients where they are and move faster than your competitors.

Check out the latest additions to the Runa Network. 

India, Activated: Global Reach Without the Red Tape

This year, we didn’t just expand. We entered one of the most exciting markets on the planet. Runa launched in India – giving you instant access to a $8.9 billion gift card economy with zero cross-border complexity.

You can now send INR payouts to India’s digital-first consumers—redeemable with Flipkart, Myntra, BigBasket, and hundreds more. Launching doesn’t take weeks or legal reviews. It takes minutes.

We handle the currency conversion, the regulation, and the infrastructure. You stay focused on growth. It’s borderless business, built for scale.

Find out more about the Runa Network in India. 

Pay to Card Goes Global 

This year, we redefined fast. With Runa Pay to Card, you can now send money straight to your recipient’s bank card – anywhere in the world, in seconds. No bank details. No lag time. Just an email address and you’re live.

We expanded delivery routes so you can now send:

• USD → USD
• USD → Anywhere
• GBP → GBP
• EUR → EUR

These corridors mean you can meet your recipients where they are—no friction, no delays, and no additional lift from your side.

And with tokenized repeat payouts, recipients don’t need to re-enter their card information. Once they’ve been paid, you can pay them again instantly with no extra steps. You fund. We deliver. They’re paid.

No new API. No new contract. Just faster money, moving your way.

Get started with Pay to Card. 

Prepaid, Rewritten for the Real World

One payout. Infinite flexibility. In 2025, we introduced reloadable virtual prepaid cards – Visa or Mastercard-powered. 

Need to send recurring incentives or rewards to returning customers? These cards make it effortless. Once issued, you can top them up again and again – no new link, no new lift.

They’re simple, instant, and built for programs that don’t stand still. And with our next-gen prepaid program landing in 2026, this is just the beginning.

More details coming soon. 

Runa Shop: Launch a Marketplace Your Way

Commerce doesn’t need complexity. That’s why we built Runa Shop – a no-code platform that lets you create a fully branded, mobile-ready gift card marketplace in 24 hours.

No devs. No setup headaches. Just plug in, customize, and go.

You get access to 5,000+ global gift cards, built-in payments, compliance, and full recipient support. Launch new revenue streams without the drag and scale on your terms.

Explore what’s possible with Runa Shop. 

Elevating Your User Experience: Now in More Languages

Your recipients expect simple. You delivered it.

This year we introduced multi-language support and automatic translation across redemption journeys so you can serve customers in their language, wherever they are.

Check it out in your account or speak to your Account Manager to learn more. 

Stay Topped Up. Stay in Control. Stay Ahead.

Sometimes the smallest changes have the biggest impact. Managing funds should never slow you down and in 2025, we made sure it didn’t.

We introduced a series of updates to Runa Balances that make it easier to stay in control, avoid payout interruptions, and move faster:

• Low balance notifications keep you ahead of issues before they arise—no more missed payouts, no more frustrated recipients.
• Built-in FX estimates now surface directly in your order flow, giving you instant cost clarity without toggling between tools.
• Self-serve vIBANs let you spin up virtual accounts and top up in new currencies in just a few clicks – local or SWIFT, your choice.
• A redesigned Balances dashboard highlights your default currency, recent activity, and available funds, all at a glance.

These upgrades mean you can manage global programs with more precision, less manual work, and full financial visibility, all without ever leaving the Runa Portal.

See it in action in the Runa Balances section of your Portal. 

Infrastructure That Works Behind the Scenes So You Don’t Have To

Behind every seamless payout is a stack of technology making it happen. And while you may not always see what’s changing under the hood, these upgrades make the difference between a lot of manual effort and none at all.

In 2025, we invested heavily in the foundation of the Runa Platform, bringing smarter tools and stronger protection into every transaction:

• Custom metadata on orders gives you total flexibility to tag, track, and organize your orders with internal reference data -no more digging for answers or building workarounds.
• Runa Assure, our next-gen fraud infrastructure, uses real-time signals and machine learning to flag suspicious activity before it causes disruption. With automated alerts and a decisioning layer for approvals, declines, or reviews, you get peace of mind at scale.
• And to ensure your payout programs run smoothly, we implemented guaranteed availability for the most popular payout options. We proactively hold merchant stock so your recipients never see an “out of stock” message and you never face delays.

Great infrastructure isn’t just about uptime. It’s about unlocking scale, removing friction, and letting your team focus on what matters next.

Dive into the details in the Developer Hub. 

Here’s to What’s Next

Thank you for being part of this journey. Everything we built in 2025, from instant payouts to India, to faster, smarter infrastructure, was shaped by your ambition, your feedback and your need to move money in ways that feel effortless and expansive.

We’re proud to be your partner in progress. And in 2026, we’re going even further – more payout types, more markets, more ways to help you move value at the speed of business.

Until then, thank you for choosing Runa. Let’s keep building the future of payouts together.