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How JB Hi-Fi More Than Doubled Its Gift Card Growth Rate With Runa

JB Hi-Fi logo on a green gradient case study cover

Background

JB Hi-Fi, a leading Australian tech retailer with over 200 stores and an additional 100 under The Good Guys brand, set out to get more from its gift card business as the market changed. Economic pressure has shifted how people use gift cards, with more consumers buying them for themselves as a way to save. JB Hi-Fi saw room to grow its corporate gift card channel, where businesses buy cards for employee rewards and customer incentives, while protecting its brand reputation.

Challenge

Rising living costs in Australia and New Zealand led more consumers to buy gift cards for themselves rather than only as gifts. "It's no longer predominantly just about gifting," says Hadi Rawas, Account Manager at JB Hi-Fi. "People are buying gift cards for themselves." To make the most of this shift, JB Hi-Fi needed:

  • A proactive and reliable partner to support its growth target of 10% for FY27.
  • Strong fraud prevention to protect the JB Hi-Fi brand.
  • Operational efficiency and better insight into gift card performance.
  • Coverage across Australia and New Zealand in local currency.

Solution

Runa's portal gives JB Hi-Fi a clear view of its corporate gift card sales, so the team can:

  • Monitor and analyze sales performance in one place.
  • Gain transparency on customer segments and trends, informing internal strategy and presentations. "I can go on your portal and say, this is Runa, this is who they are, this is what they do, and these are their biggest customers who are purchasing our gift cards," Hadi says. "That's really good insight for the business too."
  • Work in a user-friendly interface that reduces internal workload and saves time, with a clean design, simple filters and easy navigation across business lines. Asked whether the portal saves his team time, Hadi's answer was "100%."
  • Rely on strong fraud prevention. Hadi praised Runa's proactive communication, which alerts JB Hi-Fi to potential risks and gets issues resolved quickly.

Promotions that reset the baseline

Since September 2025, Runa has run quarterly promotions for JB Hi-Fi and The Good Guys gift cards across its network of business customers. Instead of creating a short spike, the promotions lifted the underlying rate of growth.

Results

  • 62% YoY

    Growth rate, up from 30% before promotions

  • 27% Higher

    Average value loaded on each gift card

  • Top Five

    Customer for JB Hi-Fi corporate gift cards
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Results

  • Growth rate doubled: Before promotions, JB Hi-Fi and The Good Guys gift card sales through Runa were growing at a run rate of 30% year over year. Since promotions began in September 2025, the new baseline is 62% year over year, more than double the previous rate.
  • Bigger orders: Average value loaded on each gift card is 27% higher than before promotions started.
  • Growth trajectory: JB Hi-Fi is on track to far exceed its 10% growth target for FY27.
  • Top-five customer: Runa is now recognized as one of the top five customers for JB Hi-Fi's corporate gift cards.
  • Operational efficiency: The Runa portal delivers time savings, simpler reporting and a better user experience, and the JB Hi-Fi team strongly endorses it.
  • Fraud mitigation: Runa's proactive communication and preventative controls help protect JB Hi-Fi's brand reputation.
  • Relationship and responsiveness: The partnership runs on open, responsive communication. Hadi emphasized the value of personal connections and Runa's commitment to shared goals.
JB Hi-Fi logo

"Couldn't recommend them more highly in terms of a partner. Their responsiveness, and also their commitment to growth. We've got an open line of communication, and they're just as committed to growth as we are."

Hadi Rawas

Account Manager, JB Hi-Fi

Next step

If your gift cards are not yet available through Runa, talk to the Runa partnership team today, or email promotions@runa.io.