Loyalty’s $7 Billion IOU Problem
At Runa, we see thousands of reward redemption moments across loyalty programs, and one pattern keeps showing up: gift cards are essential, but they are not always enough. The quiet part many programs do not say out loud is that a gift-card-only catalog can still leave members with value they do not know how, where, … <a href="https://runa.io/blog/loyaltys-seven-billion-dollar-iou-problem/">Continued</a>
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