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Don’t Overlook Gaming Rewards
Understanding the gaming market: Unlocking a key opportunity for your business
The gaming industry has experienced tremendous growth, establishing itself as a major global entertainment sector with 3.09 billion active players. This dynamic and expanding market offers a significant strategic advantage for businesses ready to capture the attention of a wide and varied demographic.
Market projections indicate continued growth, with the global gaming market expected to reach $503.14 billion by 2025, up from $396 billion in 2023. In fact recent studies further highlight this trend showing that 40% of U.S. households engage with gaming consoles monthly, and 77% of gamers play across multiple platforms. This trajectory highlights the sector's robust profitability and potential.
So what does this mean for you?
Simply put, the gaming industry's sustained growth and broad demographic appeal translate to a prime opportunity. By strategically leveraging gaming gift card rewards and incentives, you can directly tap into this thriving market, forging deeper connections and driving measurable engagement with a passionate audience.
What’s the latest in the gaming world? Evolving demographics and an expanding gaming landscape
The gaming industry is undergoing a significant demographic transformation. Once perceived as a male-dominated space, the rise of mobile gaming and the "cozy gaming" trend has dramatically broadened its appeal, particularly among female players. This shift is substantiated by a Comscore study, which revealed that three-quarters of mobile-only gamers are female, contrasting with the console and desktop/laptop segments where men still hold a majority.
This diversification is further fueled by the popularity of games like Animal Crossing, The Sims, and Stardew Valley, which have successfully attracted a wider, more inclusive audience. Additionally, the average age of gamers is steadily increasing, rising from 29 to 36 in 2024, indicating a maturing and expanding consumer base. These trends highlight the importance of recognizing and catering to the evolving demographics within the gaming market.
Unlock unprecedented engagement: Leverage gaming rewards with Runa
Imagine directly tapping into the passion of millions. Gamers invest heavily in their hobby; a staggering 45% spend over $41 on games. This diverse, high-spending audience represents a huge opportunity for businesses seeking to drive engagement and loyalty.
Forget generic rewards. Gaming gift cards resonate deeply with this audience. Beyond boosting engagement KPIs, strategic incentive programs drive tangible results: increased sales, revenue growth, and enhanced customer loyalty. Why miss the opportunity to connect with your core audience on their terms? Partner with Runa and deliver the gaming rewards they crave, seamlessly integrating them into your existing programs. Let us help you transform passionate gamers into loyal customers.
Partner with Runa to send gaming rewards your users will love
With the Runa Network, you gain seamless access to a wide array of gaming gift cards from top industry leaders, ensuring you can effortlessly select the perfect reward to captivate your target audience.
Tap into a range of popular gaming options including:
- Google Play
- EA Games
- GameStop
- League of Legends
- Nintendo eShop
- PlayStation™Store
- ROBLOX
- VALORANT
- Xbox
Runa is the game-changer you need to implement effective reward and incentive programs
Runa redefines global payouts, offering capabilities others simply don't.
- Easy integration: Built for easy integration, reliability, and scale, Runa's powerful platform and network eliminate the complexity of building effective incentive programs, allowing you to focus on your core business.
- Global scalability: Runa unlocks 5,000 payout options across 190 countries through a single integration, enabling you to expand your global reach effortlessly.
- Smart optimization: Maximize revenue and enhance recipient experiences by leveraging Runa's reporting tools to gain deep insights and drive future growth through data-driven optimization.
Getting started
Runa customers already have access to gaming gift cards and thousands of other payout options.
Not a Runa customer yet? Check it out to get started.
