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Runa in Malaysia: The Future of Digital Payouts

Runa in Malaysia: The Future of Digital Payouts

Following our recent expansions to Japan and Singapore, we're excited to announce Runa's strategic launch in Malaysia, a powerhouse within Asia's thriving digital economy. Our goal is clear: to redefine the landscape of B2C digital payouts, rewards, and incentives.

We're here to empower businesses, both local and global, with the technology to streamline digital payout experiences.


Meeting consumers’ demands for digital payments in Malaysia

The swift pivot to a digital-first economy in Malaysia, accelerated by the COVID-19 pandemic, signifies a transformation from traditional cash reliance to a thriving digital payment ecosystem. This shift positions Malaysia to become the second leading nation in Southeast Asia to adopt cashless payments. Experts predict a sharp increase in the use of digital payments in the country, expecting them to grow nearly ten times larger by 2025

With Runa, your business can tap into this market eager for cashless transactions. Our platform is designed to meet the growing consumer demand for digital payment methods, which is crucial in today's rapidly evolving market. We make it easy for your business to seamlessly connect with new demographics and broaden your customer base in Malaysia. By leveraging Runa, your payouts will remain relevant and preferred, ensuring that your business stays ahead of the competition.


Supporting Malaysia’s vision for a digital-first economy

The Malaysian government has launched a comprehensive initiative called MyDigital to establish Malaysia a leading digital economy by 2030. For businesses, this means that operating in Malaysia will require digital-first offerings that are expected and welcomed in a growing and highly competitive market. 

Runa can help businesses thrive in this environment, enabling them to send fast, secure, and convenient payouts, rewards, and incentives that meet the needs of consumers. And with over 95% of Malaysians connected to fast 5G LTE, the country is already primed for digital payouts that they can access anywhere, ensuring that the rewards and incentives sent through Runa reach recipients reliably and quickly, enhancing their experience and trust in your brand. 


Unlocking new opportunities to reward employees and enhance financial well-being

In recent years, constantly fluctuating economic conditions have highlighted an urgent need for flexible financial solutions. A recent survey conducted by PwC reveals that a staggering 14% of employees in Malaysia struggle to pay bills every month. Almost 50% of all workers live paycheck to paycheck, with no financial cushion to fall back on.

These results expose a critical gap in the market that Runa is uniquely positioned to fill. By providing instant access to rewards, which can act as essential financial support, Runa offers a much-needed lifeline to employees and gig workers in Malaysia. 

Runa in Malaysia: Your bridge to business success and consumer engagement

With Runa, you unlock:

  • Effortless 24/7 currency conversion: Transact in Malaysian Ringgit with real-time, competitive exchange rates through Runa FX. Save on conversion fees and manage cross-border payments efficiently, enhancing your ROI on payouts to and from Malaysia.
  • Diverse payout options: With our entrance into the Malaysian market, we have broadened the Runa Network to encompass a variety of popular local merchants, including Lulu Hypermarket, GrabFood, Trevo, and Watsons. This expansion brings our global offering to over 3,000 payout options—including sought-after digital gift cards, versatile prepaid cards, meaningful charitable donations, and convenient subscriptions. We make it easier and more efficient for your business to meet your recipient’s specific needs and preferences worldwide, increasing their satisfaction and loyalty.
  • Seamless integration: All of this is accessible through one single integration to the Runa API. No need to shop around, you can focus on scaling your business, knowing your payout operations are smooth, efficient, and hassle-free.


Why wait? The future is now

With Runa's launch in Malaysia, the future of digital payouts, rewards, and incentives is here. Whether you're looking to revolutionize how you reward employees, enhance your consumer payouts, or simply make every transaction smoother, Runa is your partner in this journey. 

If you want to improve your B2C payouts, see what’s possible with Runa. Schedule a demo with one of our payout experts.