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About Dynata
Dynata is the world’s largest first-party data and insights platform, providing businesses with reliable consumer and B2B data to drive informed decision-making. With millions of panelists participating in surveys and market research activities worldwide, Dynata helps brands, agencies, and researchers collect high-quality insights that power smarter strategies.
A core part of Dynata’s offering involves rewarding panelists for their participation, ensuring engagement and retention while maintaining high response quality.
The challenge
Given their global presence across North America and Europe, Dynata needed a scalable and seamless rewards solution to ensure engagement and incentivize participation in research studies. However, before working with Runa, managing these incentives across multiple regions presented significant challenges:
- Global reach & reward availability: Ensuring that panelists had access to locally relevant rewards in each country was complex and time-consuming.
- Operational efficiency: Dynata needed a frictionless way to distribute incentives without manual intervention.
- Competitive pricing and cost optimization: Maintaining cost efficiency in reward distribution was key to maximizing engagement while staying within budget.
- Reliable technology: A seamless, always-on rewards platform was essential to ensure incentives were delivered instantly, without outages or friction.
As Dynata continued to expand, it became clear that managing rewards at scale could be streamlined even further.
The solution
To address these challenges, Dynata partnered with Runa to power its panelist rewards program. By integrating Runa’s API, Dynata was able to:
- Further automate reward distribution: Reducing reliance on manual fulfillment, making incentives instant and frictionless.
- Expand global reach: Providing a wide selection of locally relevant gift cards across North America and Europe.
- Optimize costs: Leveraging Runa’s competitive pricing and transparent cost structure to drive greater savings.
- Enhance reliability: Ensuring seamless reward availability, minimizing support issues, and delivering a consistent panelist experience.
"When we were looking for a partner, we needed someone with global reach, strong brand availability, ease of use, and competitive pricing—Runa checked all those boxes,” saysLuke Fernandes, Rewards Manager at Dynata.
Results
Increased panelist engagement
Maximum efficiency
Cost optimization
Seamless user experience
The results
- Stronger panelist engagement: With instant and relevant rewards, Dynata saw sustained high participation rates in research studies.
- Time savings and efficiency: Runa’s automated API reduced operational workload, allowing Dynata’s rewards team to focus on strategy rather than logistics.
- Cost optimization: Runa’s pricing transparency and competitive rates helped Dynata maximize cost efficiency in its rewards program.
- Seamless user experience: Runa’s reliability ensured zero major downtime, eliminating disruptions in rewards distribution.
Would Dynata recommend Runa to other businesses?
"Absolutely. Runa’s collaborative approach, transparency, and innovative technology make them an ideal partner for any business managing global incentives."
"Managing rewards with Runa has been efficient and streamlined—from portfolio management to funding and technical developments, everything runs smoothly,” says Luke.
Why Dynata trusts Runa for long-term growth
As Dynata continues to expand and refine its rewards program, Runa remains a trusted partner in delivering seamless, scalable, and cost-efficient incentives.
Dynata is excited about Runa’s continued global expansion into markets like Brazil and the added functionality of Runa FX, which will provide further cost-saving opportunities. The transparency, reliability, and customer-first approach of Runa’s team ensures a strong, long-term partnership.
"Runa has been instrumental in our cost-saving initiatives through their transparency and competitive pricing. Their team is collaborative, reliable and customer-focussed."
Luke Fernandes | Rewards Manager, Dynata