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About Medidas
Every year, millions of accidents occur due to unsafe driving habits. Traditional interventions, such as fines or insurance penalties, have struggled to create lasting behavior change.
Medidas is on a mission to change that. Their flagship product, the Safe Roads Challenge app, gamifies safe driving by using real-time telematics to score driver behavior and reward users for making safer choices.
Unlike conventional safety programs that rely on penalties, Medidas incentivizes good driving habits through instant rewards, contests, and a seamless user experience.
Medidas offers a unique approach to road safety:
- Uses AI-powered telematics to assess driver behavior
- Gamifies road safety through XP, levels, and rewards
- Available in Canada, the US, and the UK
- Partners with governments, corporations, and safety organizations to promote road safety
The challenge
To encourage safer driving and improve engagement, Medidas needed a scalable, automated incentive system to deliver rewards efficiently. However, they faced several challenges:
- Manual, time-consuming rewards fulfillment: Medidas originally sent hundreds of gift cards manually each week, leading to delays and operational inefficiencies.
- Lack of flexibility in rewards: Alternative solutions locked them into single-brand gift cards, while Medidas needed a wide selection to appeal to different user preferences.
- Supporting partnerships: Medidas needed a compliant, streamlined way to facilitate their reward programs funded by departments of transportation, insurance companies, and corporate sponsors.
Building an in-house reward system wasn’t viable—it would require managing thousands of brand relationships and creating an intricate fulfillment system. Medidas needed a plug-and-play incentive solution to power its expansion and deliver better business results.
"Before Runa, we were manually sending hundreds of gift cards every week. It was incredibly time-consuming. We had to record every winner manually, send emails one by one, and coordinate with our developers just to send the rewards. It wasn’t sustainable,” says Leanne Millo, Director of Integrated Marketing & Product Strategy, at Medidas.
The solution
To deliver real-time, impactful rewards, Medidas partnered with Runa to automate their entire incentive system. By integrating the Runa API, Medidas eliminated manual processes, enhanced engagement, and unlocked new opportunities for partnerships.
"Runa’s API transformed our rewards process. We went from hours of manual work to fully automated prizes, making our safety initiatives far more effective,” says Leanne.
How Runa transformed Medidas’ rewards program:
- Automated rewards distribution – Eliminated manual gift card fulfillment, reducing admin time and ensuring instant prize delivery.
- Diverse selection of gift cards – Users can choose from a wide range of brands instead of being locked into pre-selected options.
- Seamless government and corporate partnerships – Enabled Medidas to collaborate with DOTs, insurance groups, and sponsors by providing a turnkey reward solution.
- Instant incentive delivery – Users receive real-time rewards aligned with in-app messaging, boosting engagement and eliminating delays.
- Scalability for new market expansion – Medidas seamlessly expanded into the UK, with future plans for growth in additional regions.
Results
10+
hours per week saved on manual processing
95%
of surveyed winners rated reward redemption as “easy”
Stronger
partnerships with DOTs & corporations through seamless incentive distribution
Higher
user engagement & retention due to instant rewards
The results
- 10+ hours per week saved on manual processing
- Higher user engagement & retention due to instant rewards
- Stronger partnerships with DOTs & corporations through seamless incentive distribution
- Improved user experience: 95% of surveyed winners rated reward redemption as “easy”
"We’ve received a ton of user feedback on how much they love the rewards. The ability to instantly redeem a gift card of their choice makes a huge difference in engagement. It’s a major reason why people sign up and continue using the app,” says Leanne.
“Having Runa’s gift card program has made it so much easier to partner with government agencies and corporate sponsors. Most of them don’t have their own prize fulfillment systems, but with Runa, we can handle everything for them seamlessly."
Why Medidas trusts Runa for long-term growth
With instant rewards, automation, and global scalability, Runa remains Medidas' go-to solution for powering safe driving incentives.
“One of the biggest reasons we chose Runa over competitors was the flexibility. We didn’t want to lock users into a single brand. With Runa, users can pick the rewards that resonate with them, which has been a game-changer for our incentive program,” says Leanne.
Medidas continues to expand, with plans to scale its government partnerships and driver engagement programs globally. By leveraging Runa, they can focus on innovation—while Runa handles the logistics of rewarding safe driving.
"Runa can do anything we need.
It has inspired us to innovate new product features, knowing that we can deliver rewards instantly.
Without Runa, we would never have built that feature."
Leanne Millo | Director of Integrated Marketing & Product Strategy, Medidas