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Loyalty Programs

Revolutionizing Rewards: myWorld’s Strategic Expansion with Runa

myWorld Case Study | Runa
About myWorld

myWorld is a global leader in customer loyalty programs, offering the myWorld Benefit Program, which delivers valuable rewards for both members and partner retailers. With each purchase made at myWorld Partners—whether online or in-store—members earn Cashback and Shopping Points, while retailers benefit from a sophisticated customer retention strategy that boosts brand visibility and sales. Currently, over 16 million customers and 400,000 partner locations across 58 countries use the myWorld Benefit Program.

myWorld was ranked #1 in the 2023 “Best Loyalty Programs” by Newsweek and Statista Inc., underscoring its excellence in delivering member rewards. The program spans various sectors, including groceries, fuel, and dining, offering substantial benefits for customers.

Adapting to new challenges

The global pandemic reshaped the shopping landscape, accelerating the shift towards digital engagement and transforming customer expectations. With the rise of online transactions, loyalty programs faced pressure to evolve, meeting the demand for instant rewards and seamless experiences.

In this increasingly competitive market, customer retention became more challenging, urging companies to rethink their strategies and personalize their offerings. myWorld took this opportunity not just to recover but to expand its reach. This included entering new markets, building strategic partnerships, and improving the overall shopping experience for members.

Enhancing the shopping experience

To meet these new demands, myWorld Americas prioritized upgrading its technology with a cutting-edge API, facilitating real-time reward redemptions. This was made possible through a collaboration with Runa, which led to the introduction of open value digital gift cards, significantly enhancing the shopping experience for customers in the U.S. and Canada.

This innovative offering provides myWorld Members with more flexibility, allowing them to choose the amount they wish on over 500 merchants across the two countries. Members can easily purchase these digital gift cards through the myWorld website or app and redeem them either online or in-store at various partner locations, offering a smooth and user-friendly experience.

Results

Expanded

customer choices

Increased

engagement & satisfaction

Enhanced

competitiveness

A strategic alliance with Runa

myWorld’s partnership with Runa is not just about maintaining the status quo—it’s about driving innovation, expanding horizons, and setting new standards for excellence in the loyalty and rewards space.

  • The Runa Network: Runa’s vast relationships with thousands of top merchants across the Americas empower myWorld to offer a broader range of choices, enhancing customer satisfaction.
  • Global reach & proven expertise: With a track record of successfully scaling regional and international gift card programs, Runa’s global reach positions myWorld for rapid expansion.
  • Runa FX: Easy and instant currency exchange empowers myWorld to seamlessly operate on a global scale, effortlessly converting currencies and delivering payouts with incredible efficiency and speed.
  • Advanced API capabilities: The capabilities of the Runa API empower myWorld to easily automate its digital reward distribution. The myWorld team was able to embed the API seamlessly into their existing systems and can rely on Runa as they scale.
  • Unmatched flexibility: With Runa’s product flexibility, myWorld can introduce innovative offerings like open value digital gift cards, giving recipients the freedom to choose how and where they spend.
  • Unrivaled strategy & support: From a smooth, white-glove onboarding process to dedicated Account Managers, the Runa team supports myWorld’s success every step of the way. 

As it rolls out further offerings like digital coupons, myWorld is positioned to build on its leadership position in the loyalty space, creating an unmatched shopping experience.

By staying adaptable and focused on member satisfaction, myWorld continues to lead the way in revolutionizing customer loyalty programs and delivering value to its ever-growing community.

“Flexibility and innovation are crucial in the loyalty industry. myWorld is always ahead, striving to enhance the shopping-with-benefits experience and making it unique for our members.”

Gian Marco Bronzato | CEO, myWorld Americas

Success defined
  • Expanded myWorld’s range of digital gift cards to enable real-time rewards redemption and broaden customer choices across diverse markets
  • Deliver superior shopping experiences, resulting in increased customer engagement and satisfaction
  • Facilitated myWorld’s expansion into new markets to enhance its competitive edge in the loyalty program sector