Colombia on the Runa Network
Maximize the impact of your payouts to Colombia
Capitalize on Colombia's booming gift card market to drive engagement and satisfaction with flexible payout options that exceed consumer demand
Gift card growth
Gift card market to reach $1.4bn by 20281
E-commerce boom
E-commerce market to reach $17bn in 20252
Corporate payouts
75% of Colombian businesses offer employees gift cards3
Discover Colombia's favorite merchants
on the Runa Network
With Runa, you can tap into Colombia's top merchants, offering your recipients the best in shopping, travel, and more
New Era
An American hat brand popular in Colombia, known for stylish baseball caps
Steve Madden
A well-known American footwear brand, offering a wide range of shoes, boots, and accessories
The North Face
A popular retailer offering clothing and equipment for hiking, camping and outdoor activities
JanSport
A backpack brand, popular in Colombia, known for its durable and stylish designs
Vans
A popular footwear brand known for its iconic skate shoes and casual streetwear
Prüne
A fashion brand known for its stylish leather goods, handbags, and accessories
Why Runa is the best choice
for your Colombian payouts
Runa is built for simplicity and scalability, making it easier than ever to manage your
rewards, incentives, and payouts to recipients in Colombia
Launch your payout program to Colombia in minutes
1. Select your preferred merchants
Choose from thousands of global and local Colombian merchants. If you need advice on popular merchants, speak to a Runa expert.
2. Set up your payments
Use Runa FX to convert currencies directly in your balances or top up in your preferred currency and pay as normal, we’ll handle conversion in the background.
3. Send instant payouts
Send payouts automatically via the API or directly in the portal. No bank details required—send payouts instantly to an email address for recipients to spend immediately.
1. Select your preferred merchants
Choose from thousands of global and local Colombian merchants. If you need advice on popular merchants, speak to a Runa expert.
2. Set up your payments
Use Runa FX to convert currencies directly in your balances or top up in your preferred currency and pay as normal, we’ll handle conversion in the background.
3. Send instant payouts
Send payouts automatically via the API or directly in the portal. No bank details required—send payouts instantly to an email address for recipients to spend immediately.
Experience the benefits of Runa
Boost satisfaction
Delight recipients with a wide range of choices from our extensive merchant network
Simplify operations
Streamline your processes with quick and seamless integration, getting you started in minutes
Improve ROI
Maximize the value of your international payouts with Runa’s cost-saving, fee-free model
“Runa has been a great partner, offering the features we need [for] effective and efficient rewards as we scale internationally.”
Chris Brown
Managing Director, Rippl
“Runa's extensive network, prompt customer service, and seamless UX, coupled with innovative solutions like Runa FX, enhanced our gift card offering and satisfaction.”
Mike Olthoff
Founder & CEO, Coincards
“I love using Runa! In a few clicks, you can request the amount you need, in what currency, and produce the payment invoice.”
Becki Hill
Customer Success Manager, Each Person
