Italy on the Runa Network
Maximize the impact of your payouts to Italy
Capitalize on Italy's booming gift card market to drive engagement and satisfaction with flexible payout options that exceed consumer demand
Today's gift card market
US $7.8 billion in 20241
Growth outlook
5.5% CAGR from 2024 -20282
Consumer preferences
18% use prepaid cards or gift cards at the point of sale3
Discover Italy’s favorite merchants
on the Runa Network
With Runa, you can tap into Italy's top merchants, offering your recipients the best in shopping, travel, and more
Primark IT
Popular fashion retailer offering the latest trends in clothing, accessories, and home goods at budget-friendly prices
Amazon IT
The world’s largest online retailer, offering millions of products, including fashion, beauty, groceries, books, and more
IKEA IT
Popular Swedish home furnishings retailer, offering affordable and stylish furniture, decor, and home accessories
Apple IT
Tech giant offering the latest in cutting-edge products, from smartphones and laptops to wearables and accessories
Zalando IT
Leading online fashion retailer, offering a wide variety of clothing, shoes, and accessories from numerous brands
Q8 IT
Fuel and convenience store chain in Italy, providing quality petrol and on-the-go products and services for drivers
Airbnb IT
Renowned online marketplace for short-term lodging and unique travel experiences in homes and apartments
MediaWorld IT
One of Italy’s top electronics retailer, offering a wide range of consumer electronics, home appliances, and tech gadgets
Unieuro IT
Electronics and appliance retailer, known for its selection of electronic devices, home entertainment systems, and appliances
lastminute IT
Popular travel website offering cheap deals on flights, hotels, and holiday packages for spontaneous travelers
Why Runa is the best choice
for your Italian payouts
Runa is built for simplicity and scalability, making it easier than ever to manage your
rewards, incentives, and payouts to recipients in Italy
Launch your payout program to Italy in minutes
1. Select your preferred merchants
Choose from thousands of global and local Italian merchants. If you need advice on popular merchants, speak to a Runa expert.
2. Set up your payments
Use Runa FX to convert currencies directly in your balances or top up in your preferred currency and pay as normal, we’ll handle conversion in the background.
3. Start sending instant payouts
Send payouts automatically via the API or directly in the portal. No bank details required—send payouts instantly to an email address for recipients to spend immediately.
1. Select your preferred merchants
Choose from thousands of global and local Italian merchants. If you need advice on popular merchants, speak to a Runa expert.
2. Set up your payments
Use Runa FX to convert currencies directly in your balances or top up in your preferred currency and pay as normal, we’ll handle conversion in the background.
3. Start sending instant payouts
Send payouts automatically via the API or directly in the portal. No bank details required—send payouts instantly to an email address for recipients to spend immediately.
Experience the benefits of Runa
Boost satisfaction
Delight recipients with a wide range of choices from our extensive merchant network
Simplify operations
Streamline your processes with quick and seamless integration, getting you started in minutes
Improve ROI
Maximize the value of your international payouts with Runa’s cost-saving, fee-free model
“Runa has been a great partner, offering the features we need [for] effective and efficient rewards as we scale internationally.”
Chris Brown
Managing Director, Rippl
“Runa's extensive network, prompt customer service, and seamless UX, coupled with innovative solutions like Runa FX, enhanced our gift card offering and satisfaction.”
Mike Olthoff
Founder & CEO, Coincards
“I love using Runa! In a few clicks, you can request the amount you need, in what currency, and produce the payment invoice.”
Becki Hill
Customer Success Manager, Each Person
