Get Started
Request Demo

An Overview Of Amazon's Gift Card API And Incentives Program

An Overview Of Amazon's Gift Card API And Incentives Program

Amazon has spent years at the top of the online retail tree and is one of the best-known brands on the planet. Most of us have used Amazon at one time or another, and the platform has exploded from its original iteration as an online bookstore into a sprawling mega-marketplace, complete with products of almost all kinds. 

As with any other major retailer, Amazon Gift Cards have proved very popular among consumers — these cards make great presents. They are purchased for everyone from friends and family members to co-workers, classmates, and teachers.

But in recent years, Amazon has expanded its gift card program. The online retail giant understands how businesses use these gift cards and how they can provide incentives and valuable engagement for organizations as they seek to boost acquisition, conversion, and retention for employees and customers.

This is beneficial to Amazon, as it drives interest in the products they list on their website and app, and it is also beneficial to the businesses that use gift cards for this purpose. Customers and employees love receiving Amazon Gift Cards — with so much product diversity, gift card recipients can always find something they want or need, so the gift is practical and useful rather than an inconvenience.

For instance, receiving a gift card from a sporting goods store won't be very appealing if you're not into sports — but Amazon stocks sporting goods as well as makeup, craft items, books, games, power tools, and more.

In this blog, we are going to explore this in great detail. We'll provide an overview of the Amazon Incentives program, the Amazon Gift Card API, and why an Amazon Gift Card strategy can benefit your business. 

What is Amazon's Gift Card API and Incentives program 

Let's delve into what Amazon Gift Card API and incentives program mean for you and your business. This will give you more insight into what these aspects of Amazon's strategy can help you achieve.

What is an API?

API stands for an application programming interface. This coding serves as an intermediary between two applications or software. Data is allowed to pass from one application to another via the API. Still, only the specifically required data is permitted, and data can only be used by the application connecting via the API.

The idea of this technology is relatively simple — to facilitate effective communication between different software so that they can operate simultaneously. In the case of the Amazon Gift Card API, data is transferred between Amazon's gift card and the vendor's system so that information always stays up to date.

APIs are great for dramatically improving the experience for both the customer and the management team. This is because the API removes many of the manual tasks associated with database management — all the data is transferred and updated automatically so that human personnel can rely on the data integrity. The potential for human error is also greatly reduced.

What is Amazon's Gift Card API?

Amazon's Gift Card API is an offering from the online retail giant Amazon. For a long time, Amazon has provided gift cards to its customers, enabling direct purchases of cards to be used as gifts for friends and family. The Gift Card API is designed to streamline this process, supporting a range of third-party apps and software as they communicate with the gift card system. In addition, Amazon also offers a card issuing API called Amazon Payment Services (APS) to its merchants, which allows them to issue credit and debit cards to their customers, leveraging Amazon's payment infrastructure and security features.

Users can buy gift cards from approved third-party locations or use these gift cards to make payments wherever the cards are accepted. This means customers do not need to skip between different apps — instead, they can activate gift cards and interact with the Amazon system directly from these third-party apps.

For third-party developers, providing an excellent customer experience becomes much easier. Everything the customer needs is right at their fingertips, and the app essentially becomes a one-stop shop for customers whenever they want to buy or use an Amazon Gift Card.

What is Amazon's Incentive program?

The Amazon Incentives program is an Amazon initiative that helps businesses engage with their customers, employees, and other stakeholders. Rather than selling gift cards directly to customers, who use them as gifts for friends and family, Amazon offers cards specifically for incentivization and engagement programs.

What does this mean exactly? It means businesses can offer Amazon Gift Cards as incentives to their personnel, partners, and customers. For example, if a customer gains enough reward points, they may receive a gift card in exchange.

Or, if they fill out a customer feedback survey, they may receive the same reward. Employees may also receive a gift card as a reward for achieving a performance milestone or completing a specified service period.

It's up to you and your business how you use Amazon Gift Cards to incentivize and reward your stakeholders, and the Amazon Incentives program supports many different strategies. 

With the right approach, you should be able to capture the attention of your audience and retain them over the long term. You can use the Amazon API above to integrate your reward scheme software and apps with the Amazon Incentives program.

Why you should integrate Amazon Gift Card API?

The Amazon Gift Card API is designed to be incorporated into third-party apps. This means you can develop your apps for your specific business and then use these apps to offer Amazon Gift Card rewards to qualifying customers.

The API ensures that all the relevant information is shared across the connection and only this. The result is complete security, peace of mind, and a strong rewards strategy.

Let's look at this in more detail as we examine exactly why you should integrate Amazon Gift Card API into your reward points system.

Bring in more customers

Amazon Gift Cards really work as incentives simply because they are universal. Customers of all backgrounds can benefit from Amazon cards, and the Amazon Gift Card API puts these cards within reach of your customers.

Remember that leads in the early stages of your acquisitions funnel are still cold. It is straightforward for them to head elsewhere in search of what they need because they do not have a connection with your business. The gift card API helps establish that connection.

Revolutionize engagement and retention 

Of course, the acquisition funnel is exactly this — a funnel. You need to nurture your customers on an ongoing basis. Even after customers have converted, you must still work hard to retain them.

Integrating a gift card API is a crucial step here. The API assists you as you maintain these high levels of engagement throughout the entire customer lifecycle. With an effective gift card engagement strategy, you can boost customer retention rates as well as total customer values.

Discover more about your audience

Offering gift cards as incentives encourage your customers to complete feedback surveys and provide valuable insight into their experience. This information is crucial as you seek to serve your customers in the most effective way possible. You can use this to hone your audience segments and improve your future marketing strategies and product offerings.

The API makes gift card delivery straightforward. With an API, you can optimize your incentive programs to gain more insight from your audience.

Simplify the management process

With a gift card API in place, data is shared between separate applications and software in real time. Shared databases are updated immediately, so data is always reliable and uncorrupted.

This is critical from a management perspective. With less manual labor involved, the potential for human error is greatly reduced. You are also making life much easier for the teams and staff managing this financial data.

Get to know the Runa platform today - learn more about what we can do for your business

If you're looking for an easy way to send amazon gift cards to customers, employees or end users, Runa can help. With just one reliable payouts API, you’ll gain access to more than 1,300 brand globally across crypto, subscriptions, gift cards, prepaid cards and more.

The Runa API is highly intuitive and can integrate with your existing systems in as little as two hours. You can also access raw customer data through the Runa portal to track payout redemption and popularity, allowing you to make more informed decisions across your different programs.

If you're looking to learn more on how to send mass payouts with Runa, schedule a demo of our platform today.